Leisure

Nordic influencers to watch

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Nordic Business
Emili Sindlev – DK

The Danish fashion stylist and creative director is known as a style icon and blogger and often spotted at Scandinavian fashion shows. She was on Vild med Dans, the Danish version of Dancing with the Stars, and has since co-hosted her own TV series, Emili & Mads Emil, with her partner, stylist Mads Emil Grove Møller. 

Facts:

  • Age: 25
  • Followers: Instagram 729.400 
  • Audience profile: Age groups 18-24, 25-34, 35-44. 95 % female. Denmark, US, UK
  • Engagement rate: 1.00 %
  • Areas: Fashion, accessories, lifestyle, luxury, food, dining, sports, entertainment
  • Brand collaborations: JW Anderson, Pandora, Balenciaga, Calvin Klein, Loewe, Vogue, Prada, Converse, Pringles, Dancing with the Stars, Free People, Jimmy Choo, Stella McCartney, Netaporter, Furla
  • Blog/website: emilisindlev.com
  • Source: Woomio
Margaux Dietz – SE

The Swedish influencer is a blogger, celebrity contestant on Let’s Dance and presenter of the dating show Hemlig Beundrare. Especially known for a much-discussed YouTube video covering the birth of her child and for “Partitempen”, a series of YouTube interviews with politicians to engage younger people in politics. Among her more unusual brand collaborations are a chain of dentists and insurance giant Trygg-Hansa. She has written 4 books and also has her own leisurewear brand and a lifestyle brand.

Facts

  • Age: 31
  • Followers: Instagram 366.000, YouTube 297.000, Facebook 170.000 
  • Audience profile: Age groups 13-17, 18-24, 25-34. 95 % female. Sweden, Finland, Norway
  • Engagement rate: 2.40 %
  • Areas: Beauty, luxury, fashion, entertainment, lifestyle, fitness, wellbeing, technology, music, family & children
  • Brand collaborations: Spotify, Daniel Wellington, Nelly.com, Eos, HBO, Rituals, Calzedonia, Kenzo, Lollapalooza, Asos, Marvel, Pixar, Walt Disney, Zara, Chiquelle, Tinder, Apple, Nakd
  • Blog/website: margauxdietz.se
  • Source: Woomio
Janka Polliani – NO

The Norwegian fashion journalist, TV presenter and style consultant is a familiar face at fashion shows across Scandinavia such as Copenhagen Fashion Week (where she has been a committee member). She co-presented the Top Model Curves series and co-hosts the Janka og Martes Podcast with Norwegian TV and radio broadcaster Marte Bratberg. Polliani refers to Instagram as “my personal style diary”, says that normal-size women are underrepresented in fashion, and claims to not edit what she looks like in photos. 

Facts

  • Age: 43
  • Followers: Instagram 240.500
  • Audience profile: Age groups 18-24, 25-34, 35-44, 45-54. 95 % female. Norway, Denmark, Russia, US, UK
  • Engagement rate: 1.22 %
  • Areas: Fashion, luxury, sports, beauty, interior design, travel, health, wellbeing, entertainment, cars, plants & gardening
  • Brand collaborations: Volvo, Spotify, Dancing with the Stars, Dermalogica, Mac Cosmetics, Pokemon, Gucci, Guerlain, Reebok, Loewe, Adidas, Armani, Chanel, Christian Louboutin, Lancôme, Samsung, Netflix
  • Source: Woomio
Emily Salomon – DK

One of Denmark’s leading lifestyle bloggers who has been running her blog since 2009, Salomon has also published 2 books and works as a brand ambassador for Danish health, beauty and wellbeing chain Matas. She claims to turn down 90 % of brands offering to collaborate to protect her “blog ethics”.

Facts

  • Age: 36
  • Followers: Instagram 66.000, blog 70.000, Facebook 8.300 
  • Audience profile: Age groups 18-24, 25-34, 35-44 on Instagram, also 45-54 and 55-64 on her blog. 75 % female. Denmark, US, Norway
  • Engagement rate: 3.27 %
  • Areas: Interior design, beauty, fashion, lifestyle, food, plants & gardening, family & children, travel, dining, entertainment, books, sports
  • Brand collaborations: Matas, Visit Sweden, H&M, By Malene Birger, Ecco, Zalando, Aperol, Toffifee, Snickers, Converse, Dyson, Moët Chandon, Netflix, Victorinox, Body Shop
  • Blog/website: emilysalomon.dk 
  • Source: Woomio, blog
Marcus Valeur – NO

A photographer, filmmaker and globetrotter from Norway, Marcus Valeur refers to himself as “Creator. Memory collector. Hobby comedian”. Cars, travel and outdoor activities feature prominently on his Instagram account, the perfect showroom to showcase his photography work for the likes of Porsche and Mercedes-Benz. Was part of the vlogging explorers Team Overkill with Swedish skier and youtuber Jon Olsson and Swedish blogger Janni Delér.

Facts

  • Age: N/A
  • Followers: Instagram 160.700
  • Audience profile: Age groups 18-24, 25-34, 35-44. 75 % male. Sweden, Norway, US, Germany
  • Engagement rate: 4.59 %
  • Areas: Cars, technology, lifestyle, fitness, wellbeing, food, dining, photography, handicraft & DIY
  • Brand collaborations: Volvo, Porsche, Nutella, Daniel Wellington, Jaguar, Apple, Aston Martin, Leica, Mercedes Benz, Google, Red Bull, Nissan
  • Website: marcusvaleur.com
  • Source: Woomio
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